AMD Provides Sneak Peek of Full Line of Radeon RX Series Graphics Processors at E3

— Polaris architecture-based graphics cards to deliver premium engineering for unprecedented performance, extraordinary VR experiences and future-proof technologies1

E3 2016, LOS ANGELES, Calif. — June 13, 2016 — Today at Electronic Entertainment Expo (E3) AMD (NASDAQ: AMD) CEO Lisa Su delivered a pre-launch showcase of the full line of forthcoming RadeonTM RX Series graphics cards set to transform PC gaming this summer by delivering enthusiast class performance and features for gamers at mainstream price points. AMD previously showcased the RadeonTM RX 480 graphics card, designed for incredibly smooth AAA gaming at 1440p resolution and set to be the most affordable solution for premium VR experiences starting at just $199 SEP for the 4GB version. Joining the Radeon RX family are the newly announced RadeonTM RX 470 graphics card delivering refined, power-efficient HD gaming, and the RadeonTM RX 460, a cool and efficient solution for the ultimate e-sports gaming experience.

The RadeonTM RX Series of graphics processors are designed to transform the PC gaming industry across a variety of form factors, delivering on three fundamental “entitlements” for gamers and game developers:

  • Extraordinary VR experiences at price points never offered before – Previewed at Computex, the RadeonTM RX Series will expand the VR ecosystem by democratizing exceptional VR experiences, making them available to many form factors and millions of consumers by lowering the cost barriers to entry.
  • Great game content delivered to PC Gamers in real time – Through a combination of RadeonTM RX Series performance profiles and close-to-the-metal APIs that closely mirror console APIs, AMD believes that developers will be further empowered to co-develop high quality, high performing game content for both consoles and PCs, enhancing the PC gaming ecosystem.
  • Console-class GPU performance for thin and light notebooks – Gaming notebooks have traditionally been large and cumbersome or under-powered for today’s gaming needs. The RadeonTM RX Series addresses this with flagship technology that effectively gives mobile users GPU performance that rivals that of consoles with exceptionally low power and low-z height to drive thin, light and high- performance gaming notebooks, and 1080p 60Hz gaming experiences for both eSports and AAA titles.

“Gamers and consumers today are being left behind,” said Raja Koduri, senior vice president and chief architect, Radeon Technologies Group, AMD. “Today only the top 16 percent of PC gamers are purchasing GPUs that deliver premium VR and Gaming experiences.2 Hundreds of millions of gamers have been relegated to using outdated technology. Notebook gamers are often forced to compromise. And tens of millions more can only read about incredible PC VR experiences that they can’t enjoy for themselves. That all changes with the RadeonTM RX Series, placing compelling and advanced high-end gaming and VR technologies within reach of everyone.”

Gamers in the market for a new graphics card need look no further than the forthcoming RadeonTM RX Series, consisting of:

  • Superior technology engineered for unprecedented performance– The RadeonTM RX Series features the most advanced graphics and gaming technologies ever seen in a GPU priced under $300 SEP, delivering cutting-edge engineering to everyday PC gamers and VR consumers. The RadeonTM RX Series harnesses the revolutionary Polaris architecture optimized for the 14nm FinFET process, the most cutting-edge process technology in the world featuring the smallest transistors ever used in a GPU, engineered to deliver unprecedented performance and power efficiency from incredibly small and thin chips.
  • Extraordinary VR experiences never widely affordable before – With models starting at $199 SEP, the RadeonTM RX 480 is the most affordable solution for a premium VR experience, supplying the graphics capability necessary to bring high- quality PC VR experiences from Oculus and HTC3 to anyone who wants it.
  • Future-proof technologies1 – The RadeonTM RX Series continues the RadeonTM tradition of innovation, like being first to 14nm FinFET process technology, first in memory types and bandwidth like HBM, and first to support low overhead gaming

APIs. Gamers will enjoy these products for a long time to come with a range of “future-proof” benefits including:

  • Leading DirectX® 12 and VulkanTM gaming – The Polaris architecture-fueled RadeonTM RX Series is built to deliver phenomenal DirectX® 9, DirectX® 10, and DirectX® 11 gaming performance, and designed to absolutely scream in DirectX® 12 and VulkanTM, the future of gaming. Polaris architecture uniquely supports asynchronous compute for superior experiences in games and VR applications using DirectX® 12 and VulkanTM. AMD brings gamers incredible DirectX® 12 and VulkanTM game experiences including phenomenal VR content, by collaborating with the top DirectX® 12 and VulkanTM developers in the world who want to develop on RadeonTM to bring the best games to market.
  • Next-generation display technologies – RadeonTM RX Series includes support for next-generation HDR gaming and video on new HDR monitors and TVs. The RadeonTM RX Series also supports HDMITM 2.0b and DisplayPort 1.3/1.4 supporting the new generation of high-resolution HDR and high-refresh displays. The RadeonTM RX Series features exceptional accelerated H.265 encoding and decoding, enabling effortless streaming or recording of 10-bit 4K video at 60 FPS4.
  • Radeon Software designed to provide the best performance, features, stability and control – Equally as sophisticated as the RadeonTM RX Series graphics cards is the software that powers them. Radeon Software enables the ultimate in performance, features and stability to ensure an exceptionally smooth and fast out-of-box experience, and one that gets better with age as updates roll out.

For more information on Polaris architecture-based RadeonTM RX Series graphics cards, stay tuned to the AMD newsroom and associated social media channels.

Supporting Resources

  • Read more about the Polaris architecture found in the upcoming RadeonTM RX Series of graphics cards on AMD.com
  • Learn more about RadeonTM graphics
  • Become a fan of AMD on Facebook
  • Follow RadeonTM graphics on Twitter

About AMD

For more than 45 years AMD has driven innovation in high-performance computing, graphics, and visualization technologies ― the building blocks for gaming, immersive platforms, and the datacenter. Hundreds of millions of consumers, leading Fortune 500 businesses, and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live, work, and play. AMD employees around the world are focused on building great products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ: AMD) website, blog, Facebook and Twitter pages.

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AMD, the AMD Arrow logo, Radeon, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. DirectX is a registered trademark of Microsoft Corporation in the US and other jurisdictions. Vulkan and the Vulkan logo are trademarks of Khronos Group Inc. HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing, LLC in the United States and other countries. Other names are for informational purposes only and may be trademarks of their respective owners.

Cautionary Statement

This press release contains forward-looking statements concerning Advanced Micro Devices, Inc. (“AMD”) including, among other things, the features, functionality, benefits, pricing, timing, expectations and availability of AMD RadeonTM RX series graphic cards, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are commonly identified by words such as "would," "may," "expects," "believes," "plans," "intends," "projects" and other terms with similar meaning. Investors are cautioned that the forward-looking statements in this document are based on current beliefs, assumptions and expectations, speak only as of the date of this document and involve risks and uncertainties that could cause actual results to differ materially from current expectations. Material factors that could cause actual results to differ materially from current expectations include, without limitation, the following: the possibility that Intel Corporation’s dominance of the microprocessor market and its aggressive business practices may limit AMD’s ability to compete effectively; AMD relies on GLOBALFOUNDRIES Inc. (GF) to manufacture all of its microprocessor and APU products and a certain portion of its GPU products, with limited exceptions. If GF is not able to satisfy AMD’s manufacturing requirements, its business could be adversely impacted; AMD relies on third parties to manufacture its products, and if they are unable to do so on a timely basis in sufficient quantities and using competitive technologies, AMD’s business could be materially adversely affected; failure to achieve expected manufacturing yields for AMD’s products could negatively impact its financial results; the success of AMD’s business is dependent upon its ability to introduce products on a timely basis with features and performance levels that provide value to its customers while supporting and coinciding with significant industry transitions; if AMD cannot generate sufficient revenue and operating cash flow or obtain external financing, it may face a cash shortfall and be unable to make all of its planned investments in research and development or other strategic investments; the loss of a significant customer may have a material adverse effect on AMD; global economic uncertainty may adversely impact AMD’s business and operating results; and the markets in which AMD’s products are sold are highly

competitive; and uncertainties involving the ordering and shipment of AMD’s products could materially adversely affect it. Investors are urged to review in detail the risks and uncertainties in AMD’s Securities and Exchange Commission filings, including but not limited to AMD’s Quarterly Report on Form 10-Q for the quarter ended March 26, 2016.

  1. Statement of “future-proof” refers to support of current and upcoming technology standards including 14nm FinFET process technology, DirectX 12 and Vulkan API support, new display technology, and experiences such as VR. “Future-proof” statement is not meant to serve as a warranty or indicate that users will never have to upgrade their graphics technology again. Support of current and upcoming technology standards described above has the potential to reduce frequency of graphics upgrades for some users.

  2. Based on AMD internal data and analysis only, as of May 2016.

  3. See http://www.htcvive.com/ca/product-optimized/ and https://www.oculus.com/en-us/rift/ for required minimum system specifications for different VR headsets.

  4. HEVC acceleration is subject to inclusion/installation of compatible HEVC players

AMD Teases Radeon RX 470 & RX 460
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  • rhysiam - Tuesday, June 14, 2016 - link

    Vega is still officially pegged for release in 2017. The rumours of the October release are pretty questionable IMHO. To top it off, we know very little about the performance of Vega. Even if it does beat a 1080, Nvidia still have the GP100 (which we do know quite a bit about) sitting (well!) above the GP104 GPU in a 1080.

    I personally like the RX 480 play from AMD and hope it helps their market share and bank balance... we consumers need AMD to stay competitive. But suggesting AMD will somehow dominate Nvidia across the board this round is pretty far fetched.
  • fanofanand - Tuesday, June 14, 2016 - link

    Trying to use the GP100 to compete against Vega would put Nvidia in a bad spot, because they couldn't be price competitive. GP100 is Nvidia's $1500+ chip, and if they have to use that to compete against Vega they will be in a whole lot of trouble.
  • Ashcutus - Tuesday, June 14, 2016 - link

    AMD have said repeatedly for months that they are changing the way they are releasing their new series by focusing on the "sweet spot" gaming segment. The announcement that the RX480 will be $200 for the 4gb version and a little bit more for 8gb means the end user will be getting 390(x) performance for roughly half the price and half the power.

    That is great news to the vast majority of PC gamers who are still on 1080p/60Hz monitors and would like to play these newer AAA games with high/ultra settings at a price point that will not break the bank.

    Another thing to note is there is a high-end part coming - Vega - which will look to take on the 1080 and/or 1080ti should there be one. This tech is basically ready, but is reliant on HBM2 which is not being produced in the quantities required (one can also look at the 1080 being released with GDDR5X - I'm sure nVidia would love to have a HBM2 card out, and this will probably be the Ti version in 2017).
  • Shadow7037932 - Tuesday, June 14, 2016 - link

    This is Polaris. It's not AMD's high end architecture.
  • MLSCrow - Tuesday, June 14, 2016 - link

    TROLL
  • fanofanand - Tuesday, June 14, 2016 - link

    How was that being a troll? Making accurate statements is now considered being a troll? GTFO
  • KenLuskin - Tuesday, June 14, 2016 - link

    @Wreckage
    84% of GPUs sold are in the range of $100 to $300... but MORONS like you canNOT understand that AMD is running a business.

    MORONS like you only care about yourself.

    so. FUCK YOU MORON!

    BTW, AMD will bring out GPUs that CRUSH Nvidia at the high end later on when they combine VEGA with HBM2 late this year or early 2017.

    SUCK on that MORON!
  • beast6228 - Friday, June 17, 2016 - link

    I'll bet that the GTX 1060 will beat their 980 and will completely destroy the RX 480 and will do it for close to the same price. It's not looking good for AMD right now, I think they have wasted their time in the GPU world. They should have stayed in Germany and did their CPU research which is when they were on top of the processor game. I know not everyone is made of money, but I am glad that Intel still sells some quality, affordable products, I just wish Nvidia could lower their prices about 50% to get more people back in the gaming world, which would help the entire computer industry.
  • Creig - Friday, June 17, 2016 - link

    The only thing we all saw coming, Wreckage/Prime1, was you showing up to troll an AMD article.
  • Eden-K121D - Monday, June 13, 2016 - link

    RX 470 will make for a brilliant 1080P card purchase

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