Final Words

In many industries, but especially in technology, there's a common wisdom about waiting for the second or third iteration of a product before purchasing it. This is based on the idea that the first version of a product will often be the most flawed or compromised - a product still trying to find its footing - and future iterations will benefit from improved technology, as well as fixes for flaws that were found in early versions. At the same time, there have to be some people who are adventurous enough to adopt bleeding-edge technology, or the first version of a product would simply fail in the market and there wouldn't ever be a second version.

This situation has played out for every iOS and iOS-derived device that Apple has created. The original iPhone was quite a technological marvel, but it was crippled by its lack of 3G networking, and its price was exceptionally high. With the iPhone 3G and 3GS, Apple addressed many of the issues that existed with the iPhone 2G, and by the time of the iPhone 4 the refinement was essentially at the same level that we expect from smartphones today. The original iPad was an interesting idea, but it was quick thick and heavy, and the hardware used at the time was not up to the task of powering such a device, sending it to end of life status after only two major updates. Only one year later, the iPad 2 addressed both of these issues, future versions brought faster hardware and higher resolution displays, and by the time of the iPad Air it reached a level of refinement where further versions have been much more iterative changes.

The first Apple Watch was definitely in the same situation as the iPhone 2G and the iPad 1. It was the first version of a brand new product, bound by serious hardware limitations and many unknowns about how consumers would come to use it. Like the iPad 1 it has received two major OS updates, and I don't expect it to go any farther. I talked earlier about how Apple had an idea of how the Apple Watch would be used, but clearly overestimated the appeal of some aspects and underestimated the appeal of others. The Apple Watch Series 2 focuses more on these aspects such as fitness with its GPS and true waterproofing, while watchOS 3 fixes many of the software issues that existed in the previous two versions.

The Apple Watch is still very much a companion to the iPhone. Even with the addition of GPS, it isn't close to being able to stand on its own. You can avoid bringing along the paired iPhone for workouts, and the watch can pull data from the network in some cases using its built in WiFi, but in general having the iPhone nearby is a requirement to actually do anything. Bringing cellular to the Watch would make it significantly less-dependent on the iPhone, but that also comes with a power and a space penalty, both of which are heavily constrained with a smartwatch.

Even if Apple were to bring cellular to the Apple Watch, I question how beneficial it would be for the experience given the two drawbacks I mentioned above. I can't think of many cases where I don't actually have my phone, so I don't know why I'd pay to maintain an additional cellular line for my watch when my phone was usually available to handle network activity. Additionally, adding cellular wouldn't remove the tight connection between the two devices, as the Apple Watch's settings and backups exist on the paired iPhone, and all of its applications are extensions of iPhone apps. This model makes it clear to me that Apple isn't planning to make the Apple Watch a standalone device any time soon.

As a companion to the iPhone, the Apple Watch works quite well. For me the Apple Watch is a timepiece, a hub for relevant information and notifications, a music player, and a health and fitness tracker. I've long since gotten used to having something on my wrist, and in fact I find myself checking my bare wrist out of habit when I've taken the Apple Watch off. Being able to check the time, the weather, the date, and other information simply by raising your wrist is just a convenience, and it's nothing your iPhone can't do as well, but it's a convenience that I wouldn't want to give up now that I have it.

Using Apple Watch as a music player is probably a more niche use case, but it does apply to me. It really seems like the natural replacement of the current iPod Nano, which is of a similar size. Of course, there's no headphone jack, but I've been using Bluetooth headphones for seven years so that doesn't present a problem for me personally. Even if you use your iPhone for music, the Apple Watch provides a quick way to access playback controls, especially if you have the Music application set as a complication or kept in the Dock. I suspect that more users will end up utilizing the standalone Music playback abilities of the Apple Watch now that the AirPods are shipping to consumers, but only time will tell.

Last, but not least, are the Apple Watch's health and fitness tracking abilities. When the Apple Watch first launched I thought I would just turn these off and forget about them, but my own poor health choices have led to me relying on them to keep myself on track. Having something constantly monitoring me is essential in figuring out how many calories I'm burning on a daily basis, which is how I decide what I'm going to eat. Workouts also provide me with various statistics about my jogging and cycling that I had always wondered about but had never been able to track. As the days get colder, having the Activity rings on the watch face is also a constant reminder that I need to keep active even if I'm staying inside to keep warm. Many of these things basically come down to the Apple Watch pointing out flaws in my personality that I won't improve of my own volition, and I'm okay with that because it produces results.

While I'm talking about the core aspects of the current Apple Watch experience, it does bear repeating that some things that Apple thought would be a big part of the experience have really fizzled out. I haven't found myself using it as a communication device except for taking phone calls, and Apple has de-emphasized communication as a feature in watchOS 3 accordingly, so I expect I wasn't alone. Similarly, I think issues with watchOS and the original Apple Watch's hardware have damaged the image of the Apple Watch as an app platform, and as someone who used the original I really haven't gotten used to using applications because in the past they just never worked.

As for development, I think it's fair to say that the Apple Watch hasn't yet proven itself as a developer platform. However, WatchKit is a really interesting and well thought out API for designing and developing apps for the smartwatch form factor. Despite the quality of the API itself, there's clearly still uncertainty over what an Apple Watch app should even aspire to do. I think not making a watchOS app at all is a valid decision for many iPhone applications, and that's an important decision for developers to make because it's an investment of time and money, and there are several applications that offer watchOS apps without any compelling functionality.

Ultimately, both watchOS and the Apple Watch are still in their early days, and the software will grow and improve over time as the hardware becomes faster and more efficient. The Apple Watch Series 2 really reminds me of the iPad 2. It tackles the areas where its predecessor faltered, and provides a much better experience as a result, but there's still that lingering early adopter feeling that even greater improvements are coming in the next generation. I would imagine that future series of the Apple Watch will bring additional sensors for tracking health information, thinner casings, and hopefully better battery life so features like sleep tracking will be possible. While there's always something to look forward to in future versions of a product, I think the Apple Watch Series 2 does provide a compelling experience right now, and for iPhone users interested in a fitness tracker or a smartwatch it should be high on your list of devices to consider.

watchOS Apps: UI Design
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  • mycobacteriumaviumcomplexG5 - Thursday, December 22, 2016 - link

    Who cares about Applewatch? Another article about something no one cares.
  • A-Skate - Thursday, December 22, 2016 - link

    400 bucks gets you a nice vintage Omega and a true HRM sports watch, so no, gen 2 still isn't there in terms of looks and standalone functionality. I just don't see the value for the time being beyond the music controls.
  • Gigaplex - Thursday, December 22, 2016 - link

    Is there any upgrade path for those who bought the ridiculous solid gold versions of the original?
  • fanofanand - Thursday, December 22, 2016 - link

    Nope. that's not how Apple does things. Fleece first, ask questions later.
  • FunBunny2 - Thursday, December 22, 2016 - link

    melt it down and have your dentist turn it into tooth bling???
  • sandman74 - Friday, December 23, 2016 - link

    After this article I looked at buying a series 2 Apple Watch but was shocked at how much the price came to.

    £400 for the watch itself with a basic plastic strap and then another £149 for a leather strap with buckle.

    So £550 all in. Wow. The cost of the strap is just ridiculous. (Optional, yes but then the whole thing is optional really as it's a nice to have, not an essential purchase).

    Just can't justify spending that kind of money. I guess I'm just not their target market.

    And that's despite owning a couple of mechanical watches that cost near that.

    Still though.... the cost of that strap.
  • Alexey291 - Saturday, December 31, 2016 - link

    Its priced the same way any normal watch is. If you don't believe me have a look at the way the straps for them are priced.
  • LordConrad - Saturday, December 24, 2016 - link

    I prefer my LG Urbane as it works with both Android and Apple phones, and it looks like a real watch.
  • Kien - Tuesday, December 27, 2016 - link

    Wow, Brandon. This is an awesome review. Your comparison of the product development for iPod/iPhone, iPad and Apple Watch is very interesting. Helps me appreciate Apple's achievements in leading the way and building products that people don't know yet whether they want or not!

    I look forward to huge strides in artificial intelligence. I don't know how the industry is going to monetise this development and earn a return on the huge investment that is likely required.

    Best wishes for 2017!

    Kien
  • LordConrad - Thursday, December 29, 2016 - link

    Apple doesn't lead the way, they follow and improve. Personal computers, tablets, smart phones, smart watches, we're all developed first by someone else.

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