Google Announces The Pixel C Tablet
by Brandon Chester on September 29, 2015 6:45 PM ESTIn addition to the new Chromecast devices and new Nexus phones, Google gave the world a sneak preview of a new Android tablet which they call the Pixel C. Like the Chromebook Pixel, the Pixel C is designed completely in-house by Google, and it shares many attributes with the Chromebook Pixel even though it runs Android rather than Chrome OS. The hardware is also very interesting, and while there are many unknown details about the Pixel C, what is known looks promising.
As far as specifications go, the Pixel C has a 10.2" IPS display with a resolution of 2560x1800, which equates to a pixel density of 308ppi. Google states that the tablet's aspect ratio is the square root of two, and that's pretty much accurate as 2560/1800 is around 1.42. Representatives at the event stated that the display uses an LTPS backplane rather than an a-Si one, which allows for higher brightness and greater efficiency. Manufacturing LTPS displays at this size costs a considerable amount and it seems that Google felt it was necessary in order to achieve their 500 nit brightness.
As for color, Google advertises that the display covers the sRGB color gamut. I stated this in my live blog, but it's worth repeating that gamut coverage is only loosely correlated with color accuracy. The 2015 Chromebook Pixel covers the sRGB gamut, but is significantly less accurate than a laptop like the MacBook or the QHD+ XPS 13. Based on what I saw at the event, Google has put effort into making sure their new Nexus devices are well calibrated. However, they've also shown lacking effort in doing the same for their $1000 Pixel-branded laptop. I'm very interested to see how accurate the Pixel C's display is, and I'm hopeful that it can stand alongside the new Nexus smartphones and the Nexus 9 when color accuracy is considered.
Inside the Pixel C is NVIDIA's Tegra X1 SoC. Built on TSMC's 20nm process, the X1 packs a quartet of ARM Cortex A57 cores backed by 2MB of L2 cache, and another four A53 cores backed by 512KB of L2 cache, with NVIDIA balancing between performance and power efficiency. Meanwhile the GPU is a 256 core Maxwell implementation that should more than give other Android tablet SoCs more than a run for their money judging from what we've seen in other X1 devices.
It's hard to guess what we're dealing with in terms of clock speeds and TDP, as this is the first time that X1 has shown up in a mobile device. Ryan and Josh have done some previous analysis of X1, and so far the X1 has only been used in the SHIELD Android TV review, an Android TV console built to service 4K video playback and 1080p(ish) native gaming. Compared to the set-top Android TV, performance will obviously differ in a power and thermally constrained situation like a tablet - though by how much remains to be seen - and in any case the X1 remains as one of the most powerful Android tablet SoCs on the market at this time.
While launching the first Tegra X1 mobile device is quite a big announcement, the focus of the Pixel C is actually on the keyboard accessory that you can purchase for it. For Google, the Pixel line has always had a focus on providing users with great build quality, great keyboards, and great trackpads. The Pixel C is no exception, as it has a new bluetooth keyboard accessory designed to work specifically with it. While Apple and Microsoft have opted for soft keyboard covers, Google has decided to make their keyboard accessory out of the same aluminum as the tablet's chassis. This means that there really aren't any compromises as far as key feeling, size, and travel distance are concerned. The keyboard really looks and feels like a slightly condensed version of the Chromebook Pixel's keyboard, with only the lesser used keys around the edges being less than full size.
Almost as important as the keyboard itself is how it works with the tablet. Some devices use a kickstand, while others use the cover itself for support by folding. Google decided to come up with their own way, and when you see it in person you can't help but admire its elegance. The keyboard cover attaches to the tablet magnetically. You can store it on the front to make it like a folded laptop, or on the back when you just want to hide it. When it's on the back you can simply pull the tablet to one side, which shifts the magnetic connection and allows you to elevate the tablet and use it just like a laptop. It's really difficult to describe, but it works incredibly well and allows for a tilt range from 100 to 130 degrees without any sort of kickstand.
Since the keyboard connects via Bluetooth, it does need to be recharged. However, Google has come up with a method of doing so that is as elegant as the keyboard itself. While it's attached to the face of the tablet the small internal keyboard battery is charged inductively by the tablet itself. Having it in that position for only a few minutes a day allows it to stay charged perpetually, and the battery will last up to two months on a single charge. It's just a really ingenious solution and I'm really impressed by it.
The Pixel C is the next device in an emerging category of tablets that sit between your traditional tablet and traditional laptop. How users will respond is anyone's guess, but the Pixel C isn't priced at the extreme high end of the market like Chromebook Pixel is so it should be more accessible to consumers. On the subject of price, the Pixel C will start at $499 for 32GB, and $599 for 64GB, with the keyboard being a $149 accessory.
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Amandtec - Wednesday, September 30, 2015 - link
Welcome to age where tablets are sold at a 10% loss to materials cost, while keyboards are sold at 8000% markup.TesseractOrion - Wednesday, September 30, 2015 - link
Haha so true! :-)Arnulf - Wednesday, September 30, 2015 - link
"... that should more than give other Android tablet SoCs more than a run for their money"This is more than confusing.
sorten - Wednesday, September 30, 2015 - link
Now that Apple and Google have failed miserably in their attempts to copy the Surface, I'm really excited about Microsoft's SP4 & WM10 event next week.xthetenth - Wednesday, September 30, 2015 - link
Yeah, it must be nice having your competition come out with products that tacitly admit that your product's a great idea and fall short right as you're about to launch a product.The magnets are a cool idea for improving lapability though, pity about it being an android tablet at the end of the day.
Wolfpup - Wednesday, September 30, 2015 - link
True...I don't think this could have gone better for Microsoft. I'm not sure if they're super great in terms of marketshare, but their products are amazing, I see them in much heavier use in real-life, and they kind of make everything else look like overpriced toys in comparison.(But no Marvel Unlimited app, boo! :-D )
TesseractOrion - Wednesday, September 30, 2015 - link
Looks lovely, but can't see it selling very well at that price tbh...Mugur - Wednesday, September 30, 2015 - link
Price for the tablet looks ok. Samsung Galaxy Tab S2 10" and Ipad Air 2 are at the same price. This tablet has a more powerful SoC and higher resolution screen, with a better aspect ratio (then 4:3) IMHO. Keyboard is overpriced, but it looks better then the Surface one (although heavier) and with better tech than some other overpriced Bluetooth iPad keyboards...If money were no object this could be my 10" Android tablet of choice. I already have an LG G Pad 8.3, a Surface Pro 2 and an Acer Switch 10 so it's hard to justify another tablet at this moment, but I would love a 10" Android with such nice keyboard accessory (too bad the keyboard is not included in the base price).
Bragabondio - Wednesday, September 30, 2015 - link
This is the perfect replacement for my Nexus 10. I will wait to see if the Surface 4 has a fan or not. (I have the Surface pro 1 and at times it sounds like I have a private jet on my desk :)Valantar - Wednesday, September 30, 2015 - link
It's nice to see Google take the lead and show other Android HW makers how to make a premium tablet that isn't just an oversized phone. Apple has been doing that for a few generations now, putting more powerful hardware into the iPad line than the iPhone line, and with resounding success. On the Android side of the fence, the Samsung Tab S2 recently launched with the same SoC as the year-old Note 4 - a significant performance deficit when compared to modern smartphones. And given that tablets are replaced by users perhaps half as often as phones, they need to be as powerful as possible.This looks like Google taking a proper lead in showing how the tablet segment can be differentiated from smartphones. More performance, display aspect ratios that aren't limited by what's comfortable to hold in one hand, and form factor flexibility. A bit expensive, though. Although that display might be worth it.